منابع مشابه
The business case for corporate social responsibility: A company-level measurement approach for CSR
r 200 6 eber@un a.de/csm Summary Although theoretical and empirical research often points to a positive relation between CSR and company competitiveness, approaches to measure the company-specific business impacts of CSR are missing in the current literature. However, such an approach could strengthen the overall CSR involvement and support rational decision-making in this area. This paper thus...
متن کاملFrom Corporate Social Responsibility (CSR) to Creating Shared Value (CSV): Case Study of Mobarakeh Steel Company
Purpose: This case study aims to explain the CSR practices in Mobarakeh Steel Company and examine its transformation process from practicing corporate social responsibility to creating shared value. Design/methodology/approach: Through document reviews, observations, and discussions with managers and employees at Mobarakeh Steel Company (MSC), the required data for the current study was obtaine...
متن کاملEmployer Brand Model based on Social Responsibility in National Iranian South Oil Company (NISOC)
The purpose of this article is to design an employer brand model on social responsibility in National Iranian South Oil Company (NISOC). The present study was applied in terms of purpose and in terms of data collection method, it was descriptive exploratory and mixed type. In this study, in-depth interviews were conducted with 15 specialists and experts of the NISOC.Then, using the hierarchical...
متن کاملImpact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra ef...
متن کاملCorporate Social Responsibility in Developing Country Multinationals: Identifying Company and Country-level Influences
The extant literature on cross-national differences in approaches to corporate social responsibility (CSR) has mostly focused on developed countries. Instead, we offer two interrelated studies into corporate codes of conduct issued by developing country multinational enterprises (DMNEs). First, we analyse code adoption rates and code content through a mixed methods design. Second, we use multil...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Marketing
سال: 2012
ISSN: 0354-3471
DOI: 10.5937/markt1203173m